Another AIGC unicorn: Helping enterprises customize large models, marketing materials generation and release all-inclusive package, founded by the former CTO of Adobe

Source: “Qubit” (ID: QbitAI), author: Heng Yu

Image source: Generated by Unbounded AI

Investors around the world are betting heavily on AI start-ups, and it has become increasingly difficult to hide it!

—Another AI startup just becomes a unicorn, just 4 months after its first public appearance.

The latest news is that Typeface, an AI start-up company formed by former Adobe CTO Abhay Parasnis, has just completed an excess B-round financing of US$100 million, and its market valuation has risen to US$1 billion.

The round was led by Salesforce (CRM) Ventures, with Lightspeed, GV (Google Ventures) and M12 (Microsoft’s venture fund) also on the list.

Typeface was established in May 2022, with the goal of customization based on top-notch large models, helping companies use private data and content to engage in advertising and marketing, not only personalization, but also complete work process.

It is reported that before joining the ranks of unicorns, it has become a “strategic partner” with Salesforce and Google.

**What is Typeface? **

About Typeface, you can learn about it through 3 parts on the platform——

The first is the Content Hub, where users can upload private assets, ideas, guidelines for brand text and image generation.

The second is Blend, here, Typeface uses those top AI large models to help users train and generate personalized content with brand style, including images and sounds.

Specifically, the AI models licensed by the Typeface platform include the following:

OpenAI’s GPT-4, Stability AI’s Stable Diffusion 2.0, Google’s machine learning model Vertex AI, text generation model PaLM2 and image generation model Imagen.

Users have absolute control over the uploaded private data and decide which AI models to use in the AIGC process.

The third is Flow, which provides the functionality to integrate templates and workflows in existing applications and systems.

In other words, Typeface fine-tunes AI models with personalized settings for different brands and companies to meet the needs of different customers.

After opening to the public in February, Typeface released Image Studio, which allows users to complete Vincent Diagram without a professional team.

The function provided by the platform is also using AIGC to convert video content into email or blog articles.

In addition, use Typeface to write, update, and more for Google ads and LinkedIn job posts.

To sum up, Typeface provides users with a set of personalized self-service solutions. Employees who do not have professional skills such as graphic design and copywriting planning can also use AIGC methods in this set of workflows to create all brand personalities. required content.

In short, it seems quite suitable to be used by enterprises for advertising and marketing.

Typeface did not disclose how many customers it has, but only announced that its customer base covers small, medium and large enterprises in the retail, hotel and tourism industries, including the United States, Canada, the United Kingdom, and South Korea.

The founder said proudly:

Customers can use our content factory to increase work efficiency by more than 10 times in content creation.

Since the development of the entire AIGC is in the initial stage of new technology, and it can grow into a unicorn within 4 months after its first public release, why does Typeface?

The complete workflow that can be provided is one aspect, and it is inseparable from its two characteristics.

One is Typeface’s branding to the outside world is to “adhere to high standards in terms of security, governance, and trust.”

This is not only reflected in the accurate output of brand value, but also in the fact that the platform fine-tunes the dedicated AI for users, and at the same time, it will separately host the brand information uploaded by users, claiming that there will never be any leakage of private data .

The second is to have a certain risk awareness.

To expand, although Typeface is connected to model APIs based on public data such as Stable Diffusion 2.0 and GPT-4, the platform has set up security filters, which can detect plagiarism and false content to a certain extent **.

(Of course, it is only to a certain extent and cannot be eliminated.)

AIGC Crazy Gold Absorption

Typeface was promoted to unicorn and has gone through two rounds of external financing.

The last round took place in February of this year, when Typeface made its public debut and raised $65 million in Series A funding from Lightspeed Venture Partners, GV, Menlo Ventures and M12.

Taking Typeface as an example, AIGC field financing is frequent, which has attracted much attention.

Also today, the AI start-up company Inflection AI recently raised $1.3 billion—this is one of the largest financings in the AI field in recent months, and the company’s total financing amount is second only to OpenAI.

This round of financing was bet by Microsoft, Nvidia and three billionaires (Reid Hoffman, Bill Gates and Eric Schmidt). According to market sources, Inflection’s latest valuation has reached $4 billion.

Inflection’s flagship product is an emotional companionship chatbot named Pi that is “friendly and supportive.”

Inflection AI was established less than two years ago, and its co-creation stars are shining.

Including Mustafa Suleyman, the joint founder of DeepMind, Reid Hoffman, the joint founder of LinkedIn, and Karen Simonyan, a former senior researcher at DeepMind.

Apart from Inflection, recently, Wensheng Video AI company Runway** also just received $141 million in Series C financing from Google, Nvidia and Salesforce Ventures;

The new company Mistral AI, which was established just one month ago by former DeepMind and Meta researchers, raised 105 million euros (about 827 million yuan) in the seed round.

It is not difficult to find that in the monstrous wave set off by ChatGPT in this round, unicorns are rushing to emerge.

In addition to the well-known OpenAI, Antropic, Stability AI, Typeface, Inflection AI mentioned in this article, there are Character AI, Cohere, MiniMax…

Whoever reads it doesn’t say a word, AIGC field, you know how to cultivate unicorns~

From the perspective of investment, according to the previous report released by PitchBook, the investment of venture capital companies in the AIGC field is still increasing steadily, and the number of angel and seed round transactions has also increased.

It is undeniable that AIGC is frantically digging and digging for large investments in the venture capital circle.

Even at the moment when the outside world began to frequently mention “ChatGPT can’t move up” (doge).

Typeface：

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